The
book
Book excerpt
Supertrends
The world is now facing staggering change, including exponential performance growth in many technologies. We can expect computers that are smarter than people, self-driven cars and a truly intelligent Internet. We are also facing a biotechnological revolution enabling personalized medicine, fourth generation biofuels, radical extension of human life expectancy, exponential growth in farm yields, and even the recreation of extinct species. How do you invest in these sectors?
Furthermore, our energy sector is facing a complete transformation which will eventually make our energy supply limitless. Meanwhile, our population will grow, age and urbanize, and - largely due to emerging market growth - global purchasing power will have quadrupled by 2050. What will this mean for commodity prices, the environment and growth sectors such as real estate, global finance and luxury?
Supertrends explains not only what will happen, but also how and why. Having himself run several hugely profitable funds through seeking out long term opportunities and having set up and sold several award winning technology, and new media companies, author, Lars Tvede, shows readers how to identify and profit from the investment opportunities of the future. If you need to be prepared for the rest of your life, this is the book for you.
Testimonials
“…By looking at merely a few of these development drivers, it is possible to get a partial perspective of the future, but Lars Tvede has pulled all of these key drivers together to collect a puzzle that is stunning in its completeness. Thus, this book puts structure and logic to a world the future of which might often seem chaotic."
Ole Skov, fmr. Managing Partner, Accenture
“Supertrends is more than an intellectual highly inspiring book. It hijacks you from short term consensus and powerfully directs your thinking towards future perspectives. A must read for all executives ready to challenge the status quo in order to have sound business visions.”
Dr. Christian de Prati, Chief Executive Officer, Merrill Lynch Capital Markets AG
"In 2009, I invited Lars Tvede to deliver a keynote address to an elite group of technology investors and entrepreneurs. He impressed the audience with an analysis of trends emerging in the Energy, Biotech and IT sectors, and ultimately made predictions about the next wave of commercial opportunities...which we are seeing emerge in 2010.”
Farley Cash Duvall, Former Managing Director, Red Herring EMEA and current CEO of White Bull GmbH - Zurich, Switzerland
“A must-read not only for business captains and investors, but for anybody interested in today’s and tomorrow’s world. Lars Tvede’s new book develops a mind-boggling – and refreshingly optimistic! – vision of the future, based on the synthesized factual analyses of the developments in multiple factors, ranging from natural resources, the environment or real estate to genomics, biotechnology or human intelligence. The book is exciting, thought-provoking, thrilling and fun!”
Ole Skov, fmr. Managing Partner, Accenture
“With Supertrends, Lars has expanded on the ideas that he discussed with us, doing a "deep dive" into global trends, demographic change and technology advances. And his conclusions pinpoint even more opportunities for the astute investor. Supertrends is a must read for investors who are trying to understand where to find opportunity in a rapidly changing world!
Farley Cash Duvall, Former Managing Director, Red Herring EMEA and current CEO of White Bull GmbH - Zurich, Switzerland
