Supertrends in Cultured Meat,
Opportunities in disrupting a
$1.8T global meat market

Dear Friend, 

If you’re like me, constantly looking out for new investment opportunities based on innovation and new technology, then you should already have heard about cultured meat. I am not talking about any plant-based substitute or a vegan product. I am talking about a real, juicy steak sizzling on the grill on sunny Sunday afternoons!

— Lars Tvede, Co-Founder of Supertrends

We recently found strong signals that my steaks will soon be grown in a lab instead of being sourced from Heidi, the beautiful swiss cow that stood on the meadow behind my house until just yesterday. So, we decided to closely monitor this rapid growing Supertrend 

Let us put this into perspective

There is a recurring phenomenon in how human beings source their commodities, and it goes like this:

  1. First, we extract resources from the environment
  2. Then we learn to cultivate them
  3. And finally, we learn to synthesize them.

Development comes in three 

The treatment of diabetes is a good case in point. Initially, (1) we extracted insulin from the stomachs of cows. Then (2) we used genetically-modified microorganisms to synthesize them, and soon we will be able to (3) genetically modify human tissue in diabetics, so the need for medicine will entirely disappear. 
Or take nitrogen fertilizer. Initially, (1) it came from guano – accumulated bird droppings. Then (2) we discovered how we could use chemical processes to extract it from nitrogen in the atmosphere. The next step, (3) will be the genetic modification of plants so they can do it themselves. 

Or food. (1) First, as hunter-gatherers, we hunted and fished for our food in nature. Then (2) we turned to cultivating it through agriculture and fish farms. The expected next step is about (3) synthetisation of food – more specifically, meat.  

Might our descendants also find it slightly distasteful that we bred chicken that grew so fast that after around five weeks – just in time for their slaughter – their legs couldn’t carry them anymore? Will they perhaps have heard stories about how our sometimes very unsafe relationship to domesticated animals may have triggered pandemics or antibiotic resistance? Or, 100 years from now, will they consider it odd that so many nature reserves were once allocated as grazing land for cattle, sheep, and other animals?

Approaching peak cow? 

Historically, there have been rather strict limits to how much we source from nature. The limits to the quantities we could cultivate have been far more generous, and the limits to what we could synthesis is typically extremely generous. For instance, there were strict limits to how much guano we could source as fertilizer, or how many buffalo, we could hunt. However, genetic, biological or chemical synthetisation is not limited from any practical purpose, and nor will synthetization of meat be.   Furthermore, meat is nutritious and contains, for instance, the perfect combination of amino acids for building muscles. Not only that; it also contains vitamin B12 and heme iron, which are essential to our nourishment, but rare in foods other than meat.

Was there a limit to the resources of guano, cow stomachs, fauna and flora in nature that could be hunted or collected? Yes, of course there were. However, genetic, biological or chemical synthetization is rarely limited from any practical perspective. 

What these transitions mean is that production becomes digitized, programmable, intelligent, accurate and more compact. 

Lots of products and services have peaked. For instance, we have long since passed peak horse and peak whale oil and now, we are probably not far from peak telephony, peak coal and peaoil, just to mention a few. So, when will we pass peak cow 

The right answer might be that we pass it when CM really takes off. Currently, the planet supports nearly 1.5 billion head of domesticated cattle. Together with other forms of animal husbandry, such as pig, sheep, and poultry farming, this sector has huge significance in environmental and sustainability terms.  

An important steak in saving the world 

Due to concerns over the environmental effects of intensive animal husbandry, such as overgrazing, deforestation, and greenhouse gas emissions, as well as general health risks associated with excessive meat consumption, analogues to meat from industrialized farming have been in higher demand in recent years, especially in more affluent societies. “Veggie-burgers” made from plant-based meat substitutes, such as the Beast Burger (produced by Beyond Meat) or the Impossible Burger (Impossible Foods), which imitate the texture and flavor of meat, are increasingly popular and are now being marketed through partnerships with major food corporations and fast-food chains.  

Recently, edible insects have occasionally been marketed in industrialized countries as alternative protein sources. All of these developments have contributed to shifting consumer behavior. There is now a much greater acceptance than a few decades ago of the idea that the traditional meat industry is unsustainable. However, it is very important to note that Cultured Meat is NOT a plant-based meat substitute. 

Along with following the Triad of Technology, Cultured Meat has the promising side effect of improving sustainability in the food production sector as well as preserving the environment. We have compiled scientific studies in the areas of environment and pollutionland use and sustainability as well as technological developments and the results speak for themselves. 

 Our subscription-based service starts with a dynamic report and deep insight into the most important aspects of lab grown meat. It continues with a fast-paced stream of updates, facts, forecasts and sentiments around the potential transformation of this very big business, so decision makers will better understand what happens today, tomorrow and in the future. We call it “Future as a Service”. 

Do you want to know more? You can get started with the free report about the sustainability in cultured meat here


Yes, I want to find out how Cultured Meat contributes to sustainable practices in food production! 


Supertrends in Cultured Meat. This publication reflects our approach of Future-as-a-Service. It is a dynamic overview of information on the current state and future trajectory of the cultured meat industry. Subscribers to Supertrends in Cultured Meat will receive periodical updates to ensure that the data and market assessments included here reflect the latest consensus among researchers and Supertrends experts. Subscribers will also have the chance to get access to related media as well as conferences with experts and networking opportunities with key players in the industry.


Cultured Meat, an alternative to a sustainable future

 Lars Tvede predicts that cows will soon be an obsolete commodity, present to remind us of a time when we depended on them for food, milk, fuel, clothing and the endless list of products derived from bovine farming. As industrious as these powerhouses are, the downside of their mass husbandry comes in the form of excessive water use, forests and jungles turned into grazing land and farmland to produce their feed and finally the damage to the environment that the gasses produced by rumination cause. 

The sustainability and environmental advantages that evolving animal husbandry into cellular agriculture are clear. Less land use, less water use and most importantly, less suffering for cows. These claims are derived from extensive research carried out by scientists all over the world studying the impacts of industrial scale animal husbandry. At Supertrends, we compiled the most important studies in this field and compiled them in the Cultured Meat Dynamic Report. 

In the Dynamic Report we provide enough information to answer the most pressing questions regarding sustainability. How long will the current model be feasible before we end up depleting our resources in the name of feeding the world, yet there are still places where people are starving to death? What are the alternatives to the current models? How can countries that lack the resources and the space to carry out traditional models satisfy their demand for food? How can we preserve the environment and feed our population at the same time? 

We believe it is time to begin thinking about the next 20 or 30 years as an imminent change in the current processes are necessary in order to ensure food security and preserve the environment as resource depletion is a realistic outcome. With the interest of sustainability in mind, the Cultured Meat Dynamic Report is a valuable tool that can help make better and most importantly, informed choices.  

Has this piqued your interest? We have a report that outlines the main consequences and opportunities that innovative cellular agriculture practices present. Don’t waste any time and subscribe to our Dynamic Report on Cultured Meat to access this data and more to make sure you are prepared for the future. 


Download now this preview to get a better understanding  of Cultured Meat and the sustainability factor!


Supertrends in Cultured Meat. This publication reflects our approach of Future-as-a-Service. It is a dynamic overview of information on the current state and future trajectory of the cultured meat industry. Subscribers to Supertrends in Cultured Meat will receive periodical updates to ensure that the data and market assessments included here reflect the latest consensus among researchers and Supertrends experts. Subscribers will also have the chance to get access to related media as well as conferences with experts and networking opportunities with key players in the industry.


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