Supertrends in Cultured Meat. This publication reflects our approach of Future-as-a-Service. It is a dynamic overview of information on the current state and future trajectory of the cultured meat industry. Subscribers to Supertrends in Cultured Meat will receive periodical updates to ensure that the data and market assessments included here reflect the latest consensus among researchers and Supertrends experts. Subscribers will also have the chance to get access to related media as well as conferences with experts and networking opportunities with key players in the industry.
Let us imagine for a moment what our own descendants, 100 years from now, will find particularly odd or questionable about human behavior in the year 2020.
It’s no wonder, then, that we humans have been eating meat for a very long time. Our very distant ancestors, Australopithecus afarensis, probably became carnivores as early as 3.4 million years ago. Some scientists believe that our longstanding appetite for meat led to genetic selection for intelligence, since catching a large fleeing prey requires more brains than eating stationary plants.
Perhaps our meat-eating habits explain our superior intelligence and everything that followed! In any case, since meat-eating has been with us for so long, there is very little reason to believe that most people will stop craving this kind of food anytime soon, or ever.
Indeed, by some estimates, meat now accounts for some 30 percent of the calories consumed by the human species, and the trend is pointing up, not down.