The idea of Supertrends has been brewing for quite some time, but it really started during a 2009 workshop with Joern Larsen and Lars Tvede, two of our co-founders.
On the one hand, Lars had just finished writing the first Supertrends book, in which he provided fact-driven predictions for the future, based on deep research. Having spent all this time on the topic, he wanted a better way to predict the future and was fascinated to hear from the true scientists, researchers, and geeks that know.
On the other hand, Joern had spent countless of hours in GOTO conferences asking his audiences (all with technical backgrounds) when different technologies would start impacting our society today. In the earliest days of these sessions, all of these answers were mapped on a timeline… by hand on a whiteboard. This was, of course, at a time before any digital polling software existed.
Fast-forward to 2019. Lars was working on the new Supertrends book when he decided there was a real need to know what is happening when, and a desire to hear it from the real creators of these future technologies. Based on his experience, he understood that it makes inherent sense to crowdsource predictions or information about the future from a diverse group of people with knowledge of the research and work involved. Supertrends was founded that summer, starting with the development of the first timeline and initial workshops with international students to figure out the use cases.