Wednesday, August 27, 2025 AIInfluencers AI DigitalMarketing
Once, influencers were real people, human personalities who built their online presence through lived experiences, personal style, and relatability. But the digital marketing landscape is shifting fast. Synthetic influencers (AI-generated personas that look and act like humans) are emerging as powerful players in the attention economy, challenging traditional ideas about trust, authenticity, and creative work.
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