Welcome to the Future

While Part 1 focused on the giants shaping 2025, the real revolution often starts quietly. Startups and emerging challengers are exploring niche applications, unconventional approaches, and bold business models that can upend established markets. These innovators spot opportunities before the mainstream, experiment faster, and move with agility that larger players often lack.

If 2024 was the year generative AI found its footing, 2025 was undeniably the year it learned to run—and in some cases, sprint ahead of even the most optimistic projections. From boardrooms in Silicon Valley to startups operating out of converted warehouses in emerging tech hubs, the generative AI revolution has fundamentally altered how businesses operate, compete, and create value.

The first wave of Generative AI was marked by rapid breakthroughs and bold experimentation. Tools like ChatGPT, Midjourney, and Gemini captured global attention and redefined what machines could create — from text and code to images and design concepts.

Generative AI isn’t just a buzzword anymore; it’s an economic, technological, and cultural wave reshaping industries in real time. Every day brings fresh headlines: a new billion-dollar funding round, a surprising government response, a breakthrough use case, or a heated ethical debate.

In Part 2 of our interview with Jonas Bjerg, we shift from the individual to the institutional—exploring how generative AI is transforming entire industries, reshaping workforce skills, and raising complex ethical and regulatory challenges. From real-world applications in healthcare and marketing to the importance of human oversight and thoughtful policy, Jonas offers a grounded perspective on what it takes to adopt AI responsibly and where it’s all heading.

Generative AI is fast weaving itself into the fabric of our society. While many remain skeptical about its rapid adoption and the potential consequences it poses on an economic and social scale, Jonas Bjerg, author of “The Early-Career Professional’s Guide to Generative AI”, separates fact from fiction—offering a grounded view on how we can live alongside AI and how our interaction with it might evolve.