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The Green Tech Mirage: Why “Sustainable” Isn’t Always Sustainable
Wednesday, November 12, 2025 Sustainability Innovation ESG Recycling
The world is rushing to go green. From solar farms to electric vehicles, from carbon capture plants to recyclable sneakers — sustainability has become both a moral imperative and a marketing buzzword. Investors are prioritizing ESG portfolios, governments are offering incentives, and companies are rebranding entire product lines as “eco-friendly.”

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