Eliminate Desktop Research

...and wave goodbye to navigating information overload 

Receive Continuous Business Intelligence Flows via SmartScans™

A SmartScan™ isn’t a one-off report—it’s a living stream of insights. Updated weekly and quarterly, each scan helps you stay on top of industry shifts, emerging risks, and breakthrough applications as they unfold. You’ll see who’s shaping the market through curated company overviews, and where things are heading with expert-backed trend predictions. Whether you choose a ready-made Topic SmartScan™ to explore fast-moving industries like Blockchain and Generative AI, or a Custom SmartScan™ tailored to your specific business challenges, you gain the foresight to evaluate opportunities, monitor competitors, and anticipate disruptions with confidence. 

Start by exploring our Topic SmartScans™ below, or build your own with a Custom SmartScan™ designed around your needs.

Start exploring Topic SmartScans™ today for just €1 in your first month

These ready-made scans provide continuous updates on news, risks, applications, and market shifts—plus expert-backed predictions to help you see where things are heading. With curated company overviews, you’ll always know who the key players are and how they’re shaping the field. Choose a Topic SmartScan™ below to stay informed without the time-consuming research.

Blockchain SmartScan

Follow the evolution of blockchain beyond crypto, from enterprise adoption and supply chain transparency to digital identity and DeFi. Get clarity on real-world use cases, regulatory shifts, and the innovators driving the technology forward.

Generative AI SmartScan

Explore how generative AI is transforming industries through automation, creativity, and new business models. Stay ahead with insights on adoption trends, ethical debates, and the companies setting the pace in this fast-moving field.

Quantum Computing SmartScan

Track breakthroughs in quantum hardware, algorithms, and applications across finance, pharma, logistics, and beyond. Stay informed on adoption timelines, ecosystem maturity, and the companies shaping the race toward commercial quantum advantage.

Discover Innovation Experiences by Supertrends

Tired of traditional conferences that spark little action? Supertrends event packages are designed to energize strategy, unlock innovation, and bring future thinking to life—all in unforgettable locations.

Led by renowned futurist Lars Tvede and our network of experts, each experience blends deep foresight with immersive formats like keynotes, workshops, and innovation sprints. Whether you're organizing an executive retreat, a leadership summit, or a creative offsite, we'll match you with speakers, facilitators, and even castles or coastal venues to make it memorable and meaningful.

Explore our event formats and book your next breakthrough.

Because innovation isn't just about ideas. It's about where and how they happen.

Think of Supertrends as your personal research assistant

The beauty of the internet is that we can access billions of pieces of information within seconds. The downfall? When it comes to finding the information that’s relevant to your business’ success, it’s time-consuming analysing all the information out there. That’s where Supertrends' SmartScans come in. Based on your information needs, we customize search queries to retrieve the most relevant and high-quality insights for you.

Eliminate Desktop Research

Desktop research isn't just boring, it's also an inefficient use of your time. Through tailored search queries, our SmartScans quickly and efficiently retrieve the high-quality information you need.

Liberate Brain Power

With less time spent hunting for the information, you can start applying your efforts where it really matters. Increase timelines, efficiency and business outcomes. 

AI + Human Verification

Our editorial team ensures the information's quality, with our subject matter experts verifying key developments when needed. We continuously optimize search results, so you never miss crucial information.
how it works

How it works (in a nutshell) 

Define the focus. We work closely with you to understand the information you’re looking for to create tailored search queries. Our dedicated team is here to help advise on the search terms to guarantee the most relevant results.
Run the SmartScans. We scan 5000 global sources, and use AI to extract the insights you need. Our in-house editorial team and network of experts verify the results, ensuring you’re getting accurate and trustworthy information.

View results. Seamlessly view the insights on demands. Whether it be on your personalised Supertrends platform or on the app - you can easily navigate to what you need 24/7.  Additionally, we can add more sources and even integrate your own content if needed, so it's all neatly in one place.

Forget doom scrolling for information. 
Use our SmartScan instead. 

...or skip the reading

And have our friendly Head of Sales, Emil, show you how it works

Supertrends was founded by best-selling author and award-winning entrepreneur Lars Tvede 

When founding Supertrends, his mission was to build a platform that could map, track and predict future innovations and trends. 

In this video, Danish book publisher Gyldendal interviews Lars about his latest book "Hyperintelligence", where he offers insights and predictions on AI's capacity for intelligence and how this will impact our future.

Let Lars keep you up to date on the latest emerging trends and technologies or book him for your next event 

The Supertrends Platform

Our SmartScans are built on the foundation of our Supertrends platform - a data rich environment that was born out of the ambition to map, track and predict the latest innovation and trends.

Your customised content is accessed through our platform, but there also exists a public version for anyone to explore.

On the platform you'll find: 
News
The latest developments from across the world of innovation and technology.



Trends 
We monitor both emerging trends and shifts in major current trends that are potentially impacting your business. 

Innovations 
Specific innovations and technologies with sector mapping and impact analysis. 


Milestones
Events achieved through innovation or technological breakthroughs. Explore this interactive timeline where you can dive into predictions for the future. 
Statistics
Curated and mapped data from across sources. Insights and facts across 170 industries and 150+ countries.


Companies 
Identify the businesses working on specific innovations or leading the way for the future.



Network 
Find, follow and engage with experts, movers and shakers of innovation. 




Watchlist 
Monitor the topics and industries you want to keep up with. 




Get inspired by the Supertrends Platform

Whether you're an entrepreneur, investor, or simply curious about what's next, Supertrends offers the tools and knowledge to turn inspiration into action.

Blog

Discover what's new in the world of innovation.
Happy Accidents: The Unlikely Origins of Great Ideas

Happy Accidents: The Unlikely Origins of Great Ideas

Wednesday, May 28, 2025 Innovation

We like to think of innovation as a straight line: a flash of genius, a carefully executed plan, and a triumphant unveiling of the final product. In reality, innovation is often a messy, unpredictable, and wonderfully human process. Some of the world’s greatest ideas didn’t emerge from whiteboards and strategy meetings. They happened by accident.

These "happy accidents" remind us that curiosity, openness, and a willingness to embrace the unexpected can lead to extraordinary breakthroughs. Here are five fascinating stories of innovations that were never supposed to happen—but did, and changed the world in the process. 

1. Penicillin – The Mold That Saved Millions 

In 1928, Scottish bacteriologist Alexander Fleming returned from vacation to find that one of his Petri dishes had grown a strange mold. What caught his eye wasn’t the mold itself, but the fact that it had killed the surrounding bacteria. 

Fleming hadn’t set out to discover antibiotics. He was actually studying staphylococci. But the mold, which turned out to be Penicillium notatum, was doing something miraculous: it was fighting off harmful bacteria. Fleming published his findings, and although it took over a decade (and the work of others like Howard Florey and Ernst Chain) to mass-produce it, penicillin eventually became the world’s first widely used antibiotic, revolutionizing medicine and saving countless lives. Source 

2. Post-it Notes – A Weak Glue That Stuck 

In the 1960s, Dr. Spencer Silver, a scientist at 3M, was trying to develop a super-strong adhesive. Instead, he accidentally created a glue that was incredibly weak—it would stick lightly to surfaces but could be easily removed without leaving residue. 

At first, the invention seemed like a failure. But another 3M employee, Art Fry, found the perfect use for it. Tired of losing his place in his church hymnal, Fry used the adhesive to create bookmarks that stayed put but didn’t damage the pages. And thus, the Post-it Note was born. Launched in 1980, it became an office and household staple, proving that sometimes, being only slightly sticky is exactly what the world needs. Source 

3. Microwave Ovens – A Candy Bar That Melted 

Percy Spencer, an engineer working for Raytheon in the 1940s, was experimenting with radar technology when he noticed something strange: a candy bar in his pocket had melted. Curious, he placed popcorn kernels near the radar equipment and watched them pop. Then he tried an egg, which exploded (a little too enthusiastically). 

Realizing that microwaves could cook food quickly and efficiently, Spencer went on to develop the first microwave oven. The technology took time to catch on—the early models were bulky and expensive—but today, microwave ovens are a fixture in kitchens around the globe. Source 

4. Velcro – Inspired by a Hike (and a Dog) 

Swiss engineer George de Mestral loved to hike, but one day in 1941, he returned home annoyed by the burrs that clung stubbornly to his clothes and his dog’s fur. Instead of simply brushing them off, he examined them under a microscope. 

What he saw were tiny hooks that latched onto the loops in fabric and fur. De Mestral saw potential. After years of experimentation with different materials, he invented what we now know as Velcro: a hook-and-loop fastener that mimics nature’s clever design. It’s now used in everything from shoes to spacecraft. Source 

5. X-rays – A Glowing Surprise 

In 1895, German physicist Wilhelm Röntgen was experimenting with cathode rays when he noticed something unusual: a fluorescent screen across the room started to glow, even though it wasn't in the direct path of the rays. Curious, he placed various objects between the ray and the screen, and eventually, his hand. To his amazement, he saw the bones of his own fingers projected in shadow. 

He had just discovered X-rays. Röntgen hadn't been searching for a way to see inside the human body, but his accidental finding revolutionized medicine and diagnostics. The medical field quickly adopted the technology, and it remains an essential tool in healthcare to this day. Source 

Accidentally Brilliant 

What unites all these stories isn’t just the surprise element, but the mindset of the people behind them. These inventors noticed something unusual and, instead of ignoring it or discarding it as failure, they leaned in with curiosity. 

Innovation, it turns out, isn’t always about getting it right the first time. It’s about staying open to what might happen when things go "wrong." 

So here’s to the coffee spills, the broken prototypes, and the seemingly useless results—they just might be the beginnings of something great. As history shows us, sometimes the best ideas arrive when we’re busy looking for something else. 

And who knows—maybe the next happy accident is already taking shape, just waiting for someone curious enough to notice it. 

***

This article was written with the help of AI, but also includes real feedback, source checking, edits, and human thinking from our editorial team. So if you laughed, learned something, or rolled your eyes, you can blame both man and machine. 

Need to stay on top of innovation technology, but short on time? Let our SmartScans™ do the heavy lifting. These data sets use sophisticated AI operations and automation to collect only the most relevant and reputable information on the topic you need and are updated weekly. On top of that, our scans are human-verified to ensure you’re getting accurate data. Find out how SmartScans™ can save research time and give you the edge in the rapidly evolving innovation field, or get in touch with us to learn more!    
No comments yet

What others are saying about us

Supertrends is helping people and businesses stay ahead with fresh insights and innovation.
„We believe Supertrends has established an effective method of gathering and displaying structured data about the future to the benefit of any decision-maker. ”

Frederik Linderberg
CEO of Presidents Summit
„We believe that these [Supertrends] methods ensure comprehensive, detailed, and unbiased information, which is exactly what we need in our decision-making processes in and before our Investment Committee.”
Anton G. Herborg
CEO of CVX Ventures
„We are excited about partnering with Supertrends. The quality of their content about trends and future innovation is second to none.”

Mathias Davidsen
CEO of Presidents Institute

Let innovation find its way to your inbox

Get the latest trends, insights, and exclusive interviews with innovators delivered straight to you. Don't miss out on the future of innovation—be part of it!
Search