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...and wave goodbye to navigating information overload 

Explore Our Topic SmartScans 

These ready-made reports give you immediate access to the latest on a given topic. 

With a Topic SmartScan you get:
  • Industry and market updates
  • Challenges and risk-related developments
  • Broad news coverage
  • Applications and use cases
  • Company overviews: who are the movers and shakers within the industry and who you should know about. 
Continuously Updated Content & Trend Predictions
Our Topic SmartScans are not merely stagnant reports, they are updated weekly and quarterly to reflect what’s happening in an industry, giving you the peace of mind that you’re always aware of the latest happenings. What’s more, we provide you with trend predictions—helping you make sense of what is going on. 

Right now we have two topics available: Blockchain and Generative AI. More to come!


Blockchain SmartScan


From healthcare to the food industry, blockchain technology is changing how we handle data securely and transparently.  Our business intelligence subscription will help you stay on top of these developments.

Dive into the Blockchain SmartScan to understand how this technology is impacting different sectors and what you need to do to adapt to its implementation.


Generative AI SmartScan


The days when the word "AI" was unfamiliar seem long gone, yet this new technology is still in its early stages and continues to rapidly transform industries.

As more businesses adopt AI in their processes, the Generative AI SmartScan provides the insights you need to keep up with the breakneck pace of change it is driving.

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Tired of traditional conferences that spark little action? Supertrends event packages are designed to energize strategy, unlock innovation, and bring future thinking to life—all in unforgettable locations.

Led by renowned futurist Lars Tvede and our network of experts, each experience blends deep foresight with immersive formats like keynotes, workshops, and innovation sprints. Whether you're organizing an executive retreat, a leadership summit, or a creative offsite, we'll match you with speakers, facilitators, and even castles or coastal venues to make it memorable and meaningful.

Explore our event formats and book your next breakthrough.

Because innovation isn't just about ideas. It's about where and how they happen.

Think of Supertrends as your personal research assistant

The beauty of the internet is that we can access billions of pieces of information within seconds. The downfall? When it comes to finding the information that’s relevant to your business’ success, it’s time-consuming analysing all the information out there. That’s where Supertrends' SmartScans come in. Based on your information needs, we customize search queries to retrieve the most relevant and high-quality insights for you.

Eliminate Desktop Research

Desktop research isn't just boring, it's also an inefficient use of your time. Through tailored search queries, our SmartScans quickly and efficiently retrieve the high-quality information you need.

Liberate Brain Power

With less time spent hunting for the information, you can start applying your efforts where it really matters. Increase timelines, efficiency and business outcomes. 

AI + Human Verification

Our editorial team ensures the information's quality, with our subject matter experts verifying key developments when needed. We continuously optimize search results, so you never miss crucial information.
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How it works (in a nutshell) 

Define the focus. We work closely with you to understand the information you’re looking for to create tailored search queries. Our dedicated team is here to help advise on the search terms to guarantee the most relevant results.
Run the SmartScans. We scan 5000 global sources, and use AI to extract the insights you need. Our in-house editorial team and network of experts verify the results, ensuring you’re getting accurate and trustworthy information.

View results. Seamlessly view the insights on demands. Whether it be on your personalised Supertrends platform or on the app - you can easily navigate to what you need 24/7.  Additionally, we can add more sources and even integrate your own content if needed, so it's all neatly in one place.

Forget doom scrolling for information. 
Use our SmartScan instead. 

...or skip the reading

And have our friendly Head of Sales, Emil, show you how it works

Supertrends was founded by best-selling author and award-winning entrepreneur Lars Tvede 

When founding Supertrends, his mission was to build a platform that could map, track and predict future innovations and trends. 

In this video, Danish book publisher Gyldendal interviews Lars about his latest book "Hyperintelligence", where he offers insights and predictions on AI's capacity for intelligence and how this will impact our future.

Let Lars keep you up to date on the latest emerging trends and technologies or book him for your next event 

The Supertrends Platform

Our SmartScans are built on the foundation of our Supertrends platform - a data rich environment that was born out of the ambition to map, track and predict the latest innovation and trends.

Your customised content is accessed through our platform, but there also exists a public version for anyone to explore.

On the platform you'll find: 
News
The latest developments from across the world of innovation and technology.



Trends 
We monitor both emerging trends and shifts in major current trends that are potentially impacting your business. 

Innovations 
Specific innovations and technologies with sector mapping and impact analysis. 


Milestones
Events achieved through innovation or technological breakthroughs. Explore this interactive timeline where you can dive into predictions for the future. 
Statistics
Curated and mapped data from across sources. Insights and facts across 170 industries and 150+ countries.


Companies 
Identify the businesses working on specific innovations or leading the way for the future.



Network 
Find, follow and engage with experts, movers and shakers of innovation. 




Watchlist 
Monitor the topics and industries you want to keep up with. 




Get inspired by the Supertrends Platform

Whether you're an entrepreneur, investor, or simply curious about what's next, Supertrends offers the tools and knowledge to turn inspiration into action.

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Discover what's new in the world of innovation.
Why General AI Tools Like ChatGPT Aren’t Enough for Focused Strategic Research

Why General AI Tools Like ChatGPT Aren’t Enough for Focused Strategic Research

Wednesday, August 13, 2025 chatGPT GenAI AITools

AI chatbots like ChatGPT have made it incredibly easy to get instant answers to just about anything, from travel plans to Python code. But when your job depends on getting accurate, topic-specific, and decision-ready insights, general-purpose tools often fall short.

It’s not about replacing ChatGPT, it’s about knowing when you need something built for a different kind of work. 

Suppose you’re trying to stay on top of a fast-moving space like generative AI, climate tech, blockchain, quantum computing, or cybersecurity, and need to brief your team or leadership regularly. In that case, there’s a good chance you’ve already noticed the limitations of using a chatbot for that. 

Here’s why. 

1. General Tools Aren’t Built on Curated, Premium Data 

ChatGPT is trained on a broad mix of data sources, some great, others… not so much. If you’re lucky, you’ll get a helpful answer based on public information. But you won’t get access to premium databases, industry-specific research, or behind-paywall insights. 

By contrast, a research tool like SmartScan™ is built on verified, high-quality sources, including subscription databases you likely don’t have access to through public AI tools. That makes a big difference when you need depth, not just summaries. 

2. It’s Not Just About Getting an Answer, It’s About Trusting It 

One of the known issues with large language models is that they can hallucinate—meaning they sometimes make up facts, sources, or stats when the information isn’t clear. 

SmartScans™ take a different approach. They’re built with agentic AI that separates the research steps: searching, classifying, verifying. That means everything is traceable, and nothing is “guessed” or improvised by the model. If the data isn’t there, it tells you. If it is, you can track where it came from. 

3. No Two Businesses Speak the Same Language 

Generic AI tools don’t know your taxonomy, your market focus, or what counts as relevant in your world. 

SmartScans™ are trained on your terminology, focus areas, and industry structure—so you don’t waste time cleaning up irrelevant information or chasing false positives. You get only what aligns with your actual business needs. 

4. Things Change Fast so Static Answers Aren’t Enough 

One-off answers are fine for solving one-time problems. But if you're tracking trends, competitors, policy updates, or emerging risks, what you really need is ongoing monitoring. 

SmartScans™ are designed to do exactly that—continuously watching your topic of interest and surfacing only what’s new, notable, and relevant. Think of it like having a living research thread that evolves with the topic. 

5. You Can Search, But You Don’t Have to Prompt 

With a tool like ChatGPT, crafting the right prompt is half the battle. You also have to double-check outputs, ask follow-up questions, and dig for missing context. 

SmartScans™ flip that experience. They provide structured insights by default, but you can also use a built-in AI assistant that draws only from verified data. No need to prompt from scratch or cross-reference random sources. 

6. You Don’t Need to Be an AI Expert to Use It 

General AI tools reward people who know how to talk to them. Not everyone has time to learn prompt engineering, and even then, it’s hit-or-miss. 

SmartScans™ remove that burden. The AI does the work behind the scenes, and you get structured insights delivered directly—ready to use, without tweaking or guesswork. 

7. Quality Is Not an Afterthought 

One of the biggest differences? Human review. 

All SmartScan™ outputs are reviewed by analysts and editors with subject-matter expertise. You’re not just getting AI-generated content—you’re getting intelligence that’s been checked, clarified, and curated by people who know what matters. 

8. The Tech Behind It Keeps Evolving, So You Don’t Have To Chase It 

Finally, staying on top of the AI landscape (ironically) requires a lot of manual work: testing new tools, watching for updates, monitoring what works. 

That’s baked into the SmartScan™ system. It’s continuously updated with the latest models and data pipelines, so your intelligence layer stays fresh—even if your calendar’s not. 

Final Thought 

ChatGPT and tools like it are incredible for what they’re designed to do: fast, flexible, general-purpose answers. But when you need accuracy, traceability, ongoing relevance, and business-specific clarity, something like a SmartScan™ fills a very different role. 

It’s less about replacing one tool with another, and more about knowing which tool is right for the job. 

Ready to see the future, on demand? With SmartScans™, you don’t just get a snapshot of a trend, you get the full, verified picture, complete with context, sources, and clear insights you can act on. Whether you’re tracking emerging technologies, sizing up competitors, or exploring new markets, SmartScans™ turn overwhelming data into clear, strategic insights. The best part? You can try it now, free. Experience how fast, accurate, and game-changing your decision-making can be.  Start your free trial today and see what it can uncover for you.
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