Eliminate Desktop Research
...and wave goodbye to navigating information overload
Receive Continuous Business Intelligence Flows via SmartScans™
A SmartScan™ isn’t a one-off report—it’s a living stream of insights. Updated weekly and quarterly, each scan helps you stay on top of industry shifts, emerging risks, and breakthrough applications as they unfold. You’ll see who’s shaping the market through curated company overviews, and where things are heading with expert-backed trend predictions. Whether you choose a ready-made Topic SmartScan™ to explore fast-moving industries like Blockchain and Generative AI, or a Custom SmartScan™ tailored to your specific business challenges, you gain the foresight to evaluate opportunities, monitor competitors, and anticipate disruptions with confidence.
Start by exploring our Topic SmartScans™ below, or build your own with a Custom SmartScan™ designed around your needs.
Start exploring Topic SmartScans™ today for just €1 in your first month
These ready-made scans provide continuous updates on news, risks, applications, and market shifts—plus expert-backed predictions to help you see where things are heading. With curated company overviews, you’ll always know who the key players are and how they’re shaping the field. Choose a Topic SmartScan™ below to stay informed without the time-consuming research.
Blockchain SmartScan™
Follow the evolution of blockchain beyond crypto, from enterprise adoption and supply chain transparency to digital identity and DeFi. Get clarity on real-world use cases, regulatory shifts, and the innovators driving the technology forward.
Generative AI SmartScan™
Explore how generative AI is transforming industries through automation, creativity, and new business models. Stay ahead with insights on adoption trends, ethical debates, and the companies setting the pace in this fast-moving field.
Quantum Computing SmartScan™
Track breakthroughs in quantum hardware, algorithms, and applications across finance, pharma, logistics, and beyond. Stay informed on adoption timelines, ecosystem maturity, and the companies shaping the race toward commercial quantum advantage.
Discover Innovation Experiences by Supertrends
Tired of traditional conferences that spark little action? Supertrends event packages are designed to energize strategy, unlock innovation, and bring future thinking to life—all in unforgettable locations.
Led by renowned futurist Lars Tvede and our network of experts, each experience blends deep foresight with immersive formats like keynotes, workshops, and innovation sprints. Whether you're organizing an executive retreat, a leadership summit, or a creative offsite, we'll match you with speakers, facilitators, and even castles or coastal venues to make it memorable and meaningful.
Explore our event formats and book your next breakthrough.
Because innovation isn't just about ideas. It's about where and how they happen.
Think of Supertrends as your personal research assistant
The beauty of the internet is that we can access billions of pieces of information within seconds. The downfall? When it comes to finding the information that’s relevant to your business’ success, it’s time-consuming analysing all the information out there. That’s where Supertrends' SmartScans™ come in. Based on your information needs, we customize search queries to retrieve the most relevant and high-quality insights for you.
Eliminate Desktop Research
Desktop research isn't just boring, it's also an inefficient use of your time. Through tailored search queries, our SmartScans quickly and efficiently retrieve the high-quality information you need.
Liberate Brain Power
With less time spent hunting for the information, you can start applying your efforts where it really matters. Increase timelines, efficiency and business outcomes.
AI + Human Verification
Our editorial team ensures the information's quality, with our subject matter experts verifying key developments when needed. We continuously optimize search results, so you never miss crucial information.
how it works
How it works (in a nutshell)
Define the focus. We work closely with you to understand the information you’re looking for to create tailored search queries. Our dedicated team is here to help advise on the search terms to guarantee the most relevant results.
Run the SmartScans™. We scan 5000 global sources, and use AI to extract the insights you need. Our in-house editorial team and network of experts verify the results, ensuring you’re getting accurate and trustworthy information.
View results. Seamlessly view the insights on demands. Whether it be on your personalised Supertrends platform or on the app - you can easily navigate to what you need 24/7. Additionally, we can add more sources and even integrate your own content if needed, so it's all neatly in one place.
Forget doom scrolling for information. Use our SmartScan™ instead.
...or skip the reading
And have our friendly Head of Sales, Emil, show you how it works
Supertrends was founded by best-selling author and award-winning entrepreneur Lars Tvede
When founding Supertrends, his mission was to build a platform that could map, track and predict future innovations and trends.
In this video, Danish book publisher Gyldendal interviews Lars about his latest book "Hyperintelligence", where he offers insights and predictions on AI's capacity for intelligence and how this will impact our future.
Let Lars keep you up to date on the latest emerging trends and technologies or book him for your next event
The Supertrends Platform
Our SmartScans™ are built on the foundation of our Supertrends platform - a data rich environment that was born out of the ambition to map, track and predict the latest innovation and trends.
Your customised content is accessed through our platform, but there also exists a public version for anyone to explore.
On the platform you'll find:
Your customised content is accessed through our platform, but there also exists a public version for anyone to explore.
On the platform you'll find:
News
The latest developments from across the world of innovation and technology.
Trends
We monitor both emerging trends and shifts in major current trends that are potentially impacting your business.
Innovations
Specific innovations and technologies with sector mapping and impact analysis.
Milestones
Events achieved through innovation or technological breakthroughs. Explore this interactive timeline where you can dive into predictions for the future.
Statistics
Curated and mapped data from across sources. Insights and facts across 170 industries and 150+ countries.
Companies
Identify the businesses working on specific innovations or leading the way for the future.
Network
Find, follow and engage with experts, movers and shakers of innovation.
Watchlist
Monitor the topics and industries you want to keep up with.
Get inspired by the Supertrends Platform
Whether you're an entrepreneur, investor, or simply curious about what's next, Supertrends offers the tools and knowledge to turn inspiration into action.
Blog
Discover what's new in the world of innovation.
Why “Will AI Replace Jobs?” Is the Wrong Question
Wednesday, October 29, 2025 AI FutureOfJobs FutureOfWork
We’re living in an era where AI innovations are hitting faster than ever. Every week brings a new model, tool, or platform promising to revolutionize how we work, communicate, and create. From generative AI that writes, designs, and codes, to advanced predictive analytics transforming decision-making, the pace of change is dizzying.
This rapid acceleration is fueling anxiety: headlines warn that machines are coming for our jobs. But framing the discussion as “AI will replace jobs” misses the bigger picture. The real story isn’t about fewer jobs; it’s about how work itself is being redefined — fragmented, recombined, and rebalanced — in ways that challenge traditional notions of career and identity.
The future of labor isn’t a shrinking pie — it’s a constantly shifting landscape, demanding agility, creativity, and a willingness to evolve alongside AI.
Fragmentation: Work in Smaller, Smarter Pieces
Automation doesn’t simply eliminate tasks; it separates them into discrete, optimizable components. For example:
- Routine data entry is handled by AI, freeing humans for insight-driven decision-making.
- Customer interactions can be partially automated, letting service teams focus on complex cases.
The result? Jobs are no longer monolithic blocks but collections of micro-tasks, each requiring a different blend of human judgment, creativity, and oversight.
Recombination: New Roles Emerge from Old Skills
As AI takes over certain functions, humans recombine existing skills into entirely new roles:
- Analysts become strategic interpreters of AI-generated insights.
- Designers work alongside AI to co-create, blending imagination with algorithmic suggestions.
- Managers transition into orchestration roles, guiding teams where humans and machines collaborate.
In short, the same skills manifest in different contexts, creating opportunities that didn’t exist before.
Rebalancing: Where Humans Add Value
AI naturally amplifies human potential in areas machines struggle with: empathy, ethics, nuance, and judgment.
- Decision-making shifts from raw computation to ethical reasoning and contextual understanding.
- Collaboration emphasizes human-AI partnerships, where each side contributes its strengths.
- Work becomes less about repetition and more about adaptation, learning, and influence.
The future isn’t fewer jobs; it’s more fluid professional identities, where adaptability and creativity define value.
Keep Track of the Change with AI SmartScan
The labor landscape is shifting fast — and staying ahead means seeing the signals early. Our AI SmartScan continuously tracks AI-driven labor trends, emerging tools, and organizational shifts so you can:
- Spot opportunities for reskilling and new roles.
- Understand which industries are fragmenting or recombining work.
- Anticipate how AI is reshaping responsibilities and team structures.
The future of work isn’t about jobs disappearing; it’s about roles evolving. Start observing the change today.
👉 Start your Generative AI SmartScan™ today — just €1 for your first month and stay ahead of the evolving labor landscape.
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CEO of Presidents Summit
CEO of Presidents Summit
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Anton G. Herborg
CEO of CVX Ventures
CEO of CVX Ventures
„We are excited about partnering with Supertrends. The quality of their content about trends and future innovation is second to none.”
Mathias Davidsen
CEO of Presidents Institute
CEO of Presidents Institute
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